I recently attended the MobileCampNYC3 that took place on November 15th at Microsoft's NYC office in midtown Manhattan. During that day long event, I had the opportunity of listening to a number of presenters on various mobile applications. I also had the opportunity to demo MOBOW's mobile client "cento" and desktop dashboard "harmony" applications to a number of participants at the event. The feedback that I got from them was very encouraging. I am now more convinced that a super address-book application is still needed with a number of features and our applications provides those features.

Harmony's first release allows you to import contacts from various other locations such as yahoo, hotmail, Linkedin etc. Once you have it on the Harmony application, a simple sync with the Sync-Engine (SE) on the portal will remove any absolute duplicates. Once that is accomplished, you can then scan through the contacts and either move them into specific circles such as family, professional, friends etc. You can also manually merge contacts that you know are duplicates. The merge feature works really well when you have duplicate contacts that are not absolute copies of each other. Once two contacts have been selected and merge initiated, a new merge window pops up with drop-down options to select the contents of the contacts. Once you hit done and sync with the SE, you now have updated contacts. On the next sync from your phone, your phone now automatically has all the updated contacts. Today Harmony's features make it more of a desktop contact management tool. There are some additional features embedded in it as well, which we will talk about in a separate post.

The Windows Mobile Client "cento" will always be up to date on all your contact attributes. You can setup the client to sync at regular intervals to be up to date. You can make changes to your contacts in the easy to use harmony UI and easily have them updated on cento. We will be adding more features and automation to our portal, the dashboard the mobile client. Also we will be introducing a mobile client for BlackBerry very shortly. Sign up at MOBOW to be notified at release.

At a recent event our introduction by Richie Hecker of bootstrapper.com as the "Address Book On Steroids" company was perfect. The past year has been a long journey for us and we at MOBOW are exicited to be releasing our product to an invited beta group. The product is an easy to use interpersonal presence and communication application for your mobile device. You can think of it as a living auto updating address book that provides contextual and relevant information about your contacts in an elegant format. The application extends contact attributes to include presence, location, status, availability and also a preferred number to reach. So your phone is always up to date with this information.

As a mobile user, it is extremely important that the focus remain on the contacts in the address book. This is the core asset of the mobile device and MOBOW is focused on building the application around it. We are also going to be soon releasing our desktop dashboard that extends your mobile phone to the desktop and gives you the ability to easily manage all your contacts and circles (social, professional, family and others). MOBOW's application is built to work across carriers, networks and platforms.

Our website is open for pre-registrations and sending out beta invites to Windows Mobile users. We are working on an iPhone and BlackBerry Clients. We are still in beta and only available through an invite code. Signup on the main page at http://www.mobow.com and get an invite code as we roll this out.

 

Over the last year we have been working very hard to bring a new type of mobile application to the market. We are very close now to achieving our goal and our dreams. Our dreams were to be entrepreneurs. Our goals were to create successful products that people would like.

This coming monday 7/28/08 we will present MOBOW for the first time to a larger audience and ask interested people to signup to receive invite codes to join and use MOBOW-beta. We are certainly excited about hearing from new users about what we have done to date and also want to get their feedback so that we can add new functionality as well. 

Well if you are here, you should certainly sign up. For more information about the company and the product go to http://www.mobow.com